It started in the early 1920's when the ready to wear fashion started to spread and become popular in America. More women started to earn their own wages and didn't want to waste time and money on fittings. This is because people, especially women called for expensive fashion. Several designers of this fashion made a stage pose, including Jane Derby.
JANE DERBY- is a top of the line ready-to-wear American fashion designer from the 1930s to 1965.
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| http://vintagefashionguild.org/label-resource/derby-jane/ A label from a Wool Suit, 1939 |
In this time period, men's fashion was more conservative. For example, trousers widened to 24 inches at the bottom. The fashion also changed depending on the season. In summer, white linen was popular while in the winter, an American coat (the raccoon coat) was in fashion. They also had things such as the 'slouch hat' which was made of felt, that meant it can be rolled up and can fit in a bag.
In the 1920's the role of American women changed. This was a result of the work they did during the war. Also the number of working women increased by 25% and this resulted in women wearing clothes that was more convenient for certain activities. So many women stopped wearing skirts and corsets. Even though alot of things did changed, most women were stuck at home as housewives and were still not as free as men.
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